U.S. Cannabis Sales Fall Year‑over‑Year for First Time — $32.0B (2024) → $29.94B (2025); Cause: Price Compression

U.S. cannabis sales declined year‑over‑year for the first time on record, dropping from $32.0 billion in 2024 to $29.94 billion in 2025. The reduction stems not from weaker demand but from price compression: consumers are buying larger quantities while paying less. The trend reflects a maturing market and signals structural profitability challenges for the industry as prices continue to fall.

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